Restoring Quadrant 4’s Art Deco Terra Cotta Facade

Boston Valley Terra Cotta manufactured terra cotta for the recently completed Quadrant 4 building in London, England. Quadrant 4 is part restoration and part new build— and with updates made to the interior and exterior, the structure takes on a new identity. Located off Piccadilly Circus in London’s Soho Conservation area, the building has undergone some serious transformation to turn an outdated hotel into a luxury apartment complex. As owners, The Crown Estate commissioned the restoration of the project to architects Allford Hall Monaghan Morris.

The nine-story apartment complex features 48 different apartment units with a range in size and style while also maintaining the ground level retail storefronts. During the redesigning of this structure, the intake of natural light was of great importance so each unit features large windows to provide a spacious, open feeling.

The exterior of the building is best distinguished by its terra cotta facade. Originally built in the 1930’s, the original Art Deco motifs live on into the 21st century. Boston Valley Terra Cotta was contracted to reproduce masonry units necessary for the restoration of the building as well as produce extruded terra cotta panels for the newly constructed upper floors.