boston valley terra cotta, the fitzroy, NYC,

In the Factory: The Fitzroy Green Glaze Facade

All four forming methods come together in this Art Deco Revival.

Located at 514 West 24th street, The Fitzroy finds its home on the Lower West Side of Manhattan. New York City’s West Chelsea neighborhood boasts many iconic buildings and historic landmarks, such as the Whitney Museum of American Art, The Highline, and the Hotel Chelsea.

The Fitzroy, New York City, Architectural Rendering, Roman and Williams

Rendering Courtesy of Roman and Williams.

The architects, Roman and Williams, kept the rich history of the area in mind when addressing the building’s design and visual aesthetic. The ten-story condo evokes the sleek luxury of the 20th century with a terra cotta facade, green custom glazed and manufactured by Boston Valley Terra Cotta. The use of Terra Cotta Masonry in tandem with the copper-clad and oak windows make The Fitzroy a unique and sensational Art Deco revival.

To produce the architectural terra cotta facade, all four forming methods were used: Extrusion, RAM Press, Hand Press, and Slip Casting, to efficiently produce the variety of terra cotta masonry units.  All forming methods are not often used in one project, the Fitzroy is a great demonstration of Boston Valley’s full architectural ceramic production capabilities. The process of manufacturing the terra cotta units is shown through the following images.

Terra Cotta Masonry, Boston Valley Terra Cotta, New York City, West Chelsea, The Fitzroy

A hand-pressed unglazed terra cotta unit awaits glaze application and firing.

Terra Cotta Masonry, Boston Valley Terra Cotta, New York City, West Chelsea, The Fitzroy

Glazed terra cotta pieces shown side by side for comparison.

Terra Cotta Masonry, Boston Valley Terra Cotta, New York City, West Chelsea, The Fitzroy

After glaze application and firing, the separate pieces are assembled in a dry fit for inspection and approval. Extruded units can be seen in the back.

Terra Cotta Masonry, Boston Valley Terra Cotta, New York City, West Chelsea, The Fitzroy

Visual mockup awaits approval from the client.

 

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