The Fitzroy is an upcoming new build project in New York City that is currently being installed on-site. The luxury residential building, designed by IBI Group and Roman and Williams, located at 514 West 24th street in Manhattan’s West Chelsea neighborhood. The exterior facade of The Fitzroy is made of a green custom glaze with oak and copper clad windows — the use of specific materials in conjunction with one another conjures up the opulence of the 1920’s, which has inspired this Art-Deco Revival.
There are approximately 500 unique pieces used in The Fitzroy’s exterior, and in the process of producing the terra cotta facade, Boston Valley Terra Cotta used all four forming methods: Extrusion, RAM Press, Slip Casting, and Hand Press, to create the wide variety of units for the building. This job allows for Boston Valley to demonstrate the capabilities of architectural terra cotta in its contemporary use. Technology in the factory, along with a thorough system of quality control, ensures the precision required to produce a dynamic building skin.
Below are images of a large dry-fit mockup of The Fitzroy’s terra cotta facade. In order to ensure that installation is carried through smoothly and efficiently, Boston Valley continually tests the layout, fit, and alignment of our masonry units with our thorough QA/QC processes. After client approves the mockup the pieces will be packed and shipped to the construction site for installation.
Check out the website for the building for more information.